Fresco is a decision engine for startup founders. Describe the decision you're facing. Answer a few sharp questions. Get a verdict — GO, PIVOT, STOP, or NEEDS MORE SIGNAL — with the reasoning to back it.
Run your first decision — freeNo card. Three verdicts a month, free.
"Session length isn't your metric. Task completion is."
It's 11pm and the decision is yours. Build the feature or kill it. Take the pivot seriously or stay the course. There's no senior colleague to pressure-test the call — there's you, a document full of half-evidence, and a morning deadline to commit.
That's the moment Fresco was built for.
In your own words. Paste your notes, talk it out, upload the doc. Fresco works with what you have.
A few sharp questions — only the ones your description didn't already cover. No frameworks to learn. No setup.
GO, PIVOT, STOP, or NEEDS MORE SIGNAL. The reasoning underneath. The issues that drove it. The moves that follow from it.
About fifteen minutes, end to end.
Fair question. Here's the honest answer.
ChatGPT gives you considerations. Fresco gives you a call. A general assistant hedges — it lists options, balances perspectives, and leaves the decision where it started: with you, at 11pm. Fresco's engine is built to commit. Every session ends in one of four verdicts, with the reasoning and the conditions that would change it.
In beta, the engine returned STOP or PIVOT in four out of every ten sessions.
And it made a definitive call in 23 of 24 — it reached for "needs more signal" exactly once. It commits, and it doesn't flatter.
Your decisions also stay on the record. Every verdict is saved — what you decided, why, and what the engine flagged — so six months from now you're not arguing from memory.
Solo or small team. Making build / cut / pivot calls weekly, without a CPO down the hall to argue with. If the cost of building the wrong thing is months you don't have — this is for you.
If you're inside a mature product org with research teams, decision forums, and senior peers on tap, you already have what Fresco replaces. We'd rather tell you that here than after you've signed up.
"Smartly put together and really easy to use. I found it was ideal at going through the concept validation phase and it generated some incredible insights."
Matthew WateInnovation Strategist
"One of the more intellectually differentiated AI SaaS positioning attempts I've seen recently. It doesn't feel like another AI wrapper."
Mishen NaickerSenior Product Designer
"The verdict structure gives momentum and the 'sentence of truth' mechanic is probably one of the strongest parts of the product because it creates emotional clarity very quickly."
Maribe MadigaSenior UX/UI Designer
Built and rebuilt with feedback from 26 senior product leaders, designers, and founders — all briefed not to be polite.
Fresco's founder is also building a second startup — a roadside assistance venture. Before committing six weeks and real money to a pilot, he ran the decision through Fresco and answered honestly, including this one: "What have you actually observed?" — "Mostly market research, few direct conversations."
The engine didn't spare him.
"You're protecting an elegant solution from the conversations that could prove it solves the wrong problem for people who don't want it solved."
"Zero actual mechanic conversations despite acknowledging this as the lynchpin — systematic avoidance of hypothesis-threatening data."
"Complete 15–20 mechanic conversations within 2 weeks — test commission acceptance before any further planning."
He's doing the conversations. The pilot waits for the evidence.
That's the engine. It makes the call even when the founder is the one being called out.
OUTCOME · PENDING — MECHANIC CONVERSATIONS IN PROGRESS
The decisions you run through Fresco are confidential by design. Sessions are private to your account, stored only so you can return to them, and you can delete any session — or everything — at any time. Your inputs are processed by our AI provider under API terms that exclude training on your data. No human reads your sessions.
~$24/mo
Every plan includes the Chrome extension.
Fresco Evaluate is a Chrome extension that runs the Evaluate analysis on any live page — score it, compare two versions, or trace a user journey — without leaving the tab you're in. Included on every plan.
Set up the extensionRun it through Fresco first.
Get your verdict — free